A review of digital media trends at present
Below you will find a conversation on contemporary media trends and technologies.
Over the past couple of decades, as society has come to be dependent on mobile phones, innovation has become the centre of attention for many areas of industry. The increase of mobile phones has basically improved the media industry, causing new advancements in the way media is developed, dispersed and consumed. Before the era of digitalisation, media has been typically consumed in standardised formats such as paper publications and television or radio broadcasts. However, more just recently, the media landscape is showing a palpable shift in the direction of mobile-first platforms. Together with this shift, there has been a variety of new opportunities in media, most especially within the journalism, advertising and entertainment sectors. The head of the fund that has a stake in Sky, for example, would acknowledge that the mobile phone age has in reality, compelled the media industry to transform its business models and strategies, interrupting traditional outlets and avenues for media access and consumption, with a series of new and groundbreaking digital media examples.
Along with the circulation and production of digital material, media consumption habits are also being read more heavily influenced by technological developments. The mobility of smartphones has shifted the way that audiences are consuming media towards a habitual and on-the-go activity. In the past, audiences would have to wait to see or tune in to prescheduled broadcasts, which were planned by executives and run on a stringent schedule. Instead, these days, consumers can watch, listen or access content as and when they please. Those such as the head of the fund that is a shareholder in ITV would be able to affirm that this has caused an improvement in content production as customers are quickly getting through shows and constantly seeking out new things to watch.
Traditionally, the media industry is known for being a structured and highly organised sector, with many opportunities for career development. However, in contemporary society, the progress of smart devices has caused a few major shifts in the way media is shared and delivered. Among the most prominent developments in the media industry is the combination of mobile applications and streaming services, which have made smartphones into the most accessible digital media devices on the market. With the capability to present video, text and audio content, mobile phones are the ideal tool for dispersing and accessing media at any given time or location. The likes of the CEO of the fund that owns Euronews would acknowledge that media companies are continuously working on reformatting their content to prioritise smartphone ease of access. Presently, trends which are popular on social networks are especially prominent for media companies to observe. Particularly, short form video and global TV are gaining traction for providing appealing and accessible content for audiences all over the world.